Course Description

You have the power to run your own Facebook Ads. Are you ready?

Business owners have been coming to me saying they would LOVE to outsource their Facebook Ads, but they don't have the budget to hire a contractor. Well, problem solved! I want to help YOU succeed. To me, Facebook Ads are the closest thing to marketing magic (when done correctly). Anyone and everyone can learn to run their own ads. It's just a matter of being ready to learn.

This course is for coaches, freelancers, business owners, and owners of e-commerce stores.

Sales. Leads. Website traffic. You name it.

Let's level up your business with some advertising.
I'm Ready

Imagine this...

  • Going from feeling confused about what Facebook Ads are
    >> To feeling clear on how you can use them in your business.

  • Going from being afraid of spending money on ads
    >> To feeling empowered investing in your business because you understand how you can get a return.

  • Going from burning out posting on Instagram to sell your products or services
    >> To learning how to market your business on autopilot.

Testimonials

Quinn Tempest

Facebook Ad Services

I loved working with Luan! I've been looking for someone who could feel like a true partner in ads for a long time. After a few false starts with other people, working with Luan felt so easeful and supportive. I feel like she truly cares about what I'm doing, understands my mission, and rises to meet me right where I am while sprinkling in her expertise and technical wizardry that is beyond me. And of course, I love that Luan was able to reduce my CPL and set my campaigns up for long-term success. Luan is such a clear communicator and made me feel confident in not only understanding the strategy she implemented, but feeling like I was part of it, too.

Saijal Patel

Consulting Services

My experience with Luan was absolutely amazing. This was exactly the kind of support I needed to get off the ground. I do not think I could have done it without her. I am so thankful for Luan always being available, extremely supportive and such an excellent consultant. I've been happiest with the communication & support. Firstly, Luan was always available via email in between sessions and her notes were so clear. Reading them I feel like I could completely remember the things we spoke about during our meeting. Second, is support. I felt very supported. Talking to Luan always made me feel better since she would help me plan things. Many times things get jumbled in my head but talking it out with her was so helpful and I felt like I wasn't alone in my business!

Accelerate Okanagan

Facebook Ad Services

We were launching a new program and were excited to get the word out. Being a not-for-profit with a small team, we decided to outsource our Facebook advertising. Luan Jardine Advertising & Consulting came highly recommended and she did not disappoint. Before, during, and after the campaign she met with us to answer any and all questions we had and left us with a detailed dashboard on the results of the advertising. Overall, Luan Jardine was very pleasant to work with and we would definitely recommend her services.

Kendall McKinnon

Consulting Services

I had the pleasure of consulting with Luan on two client projects that required Facebook ad strategies that would suit the two different business sizes and goals. She was incredibly insightful with her advice, suggesting approaches that I, even with several years in the industry, hadn't thought of and is very up-to-date in using the Facebook business and ad platform to maximize its effectiveness. Her understanding of conceptual high-level digital strategies, as well as her experience in using the platform, was invaluable and saved me so much time in research and re-training. Thank you for such a great consult!

Course curriculum

  • 1

    Welcome to DIY Facebook Ads

    • Introduction to the course

    • DIY Facebook Ads Guide
  • 2

    Setup Business Manager

    • Core spots in Business Manager

    • Setup the Facebook Pixel

    • BONUS lesson: How to create custom conversion events
  • 3

    Prepare for iOS 14

    • What does iOS 14 mean for Facebook Ads?

    • What to do for iOS 14 tracking
  • 4

    Breakdown of Facebook Ads

    • Defined: Campaign > Ad Sets > Ads

    • Campaign Objective Breakdown

    • BONUS: Campaign Objective Cheatsheet
  • 5

    Determine Your Budget

    • Factors to consider for your advertising budget
  • 6

    Find Your Audience: Ad Set

    • Audiences defined & strategy

    • Build your audiences in Business Manager

    • Campaign & Ad Set Walkthrough
  • 7

    Create Your Ads

    • Best practices

    • How to create your ads & strategy

    • BONUS lesson: How to use dynamic ad creative

    • BONUS: Ad Creative Cheatsheet

    • Publish your campaign

    • BONUS lesson: How to create carousel ads
  • 8

    Optimization Opportunities

    • Optimization best practices
  • 9

    Reporting Results

    • How & why to report

    • BONUS: Client Report Template

Plus these BONUSES

Campaign Objective Cheatsheet

$20  FREE

Learn the hidden reasons why you should choose each specific campaign objective.
Ad Creative Best Practices

$30  FREE

Fool-proof best practices for creating your advertisements. All the information I've compiled from working with clients, all in a PDF.
Facebook Ads Report Template (Canva)

$70  FREE

The report template that I use to show my clients their results. I include notes on what exactly to include in your report, what you touch on in each section, and more.

About the Instructor

Luan Jardine

When people think about advertising, their mind immediately goes to loss and profit. For me, it is so much more than that. As a young woman in business, I wish I had the tools sooner to help me navigate my way through my professional and personal life. I know how it feels to be unsupported in your workplace and dreams, that’s why I'm here to cheer you on. I love to work with entrepreneurs that are making positive changes in the workplace, in society, and in communities.

I want to amplify the meaningful messages of business owners through my skill-set in Facebook & Instagram Advertising. It fuels my soul to work with entrepreneurs that are striving to create, change, or make the lives of people better. I help changemakers reach a like-minded audience that finds positive value in their business’ message.
Buy the DIY Facebook Ads Course!
Watch Intro Video

A Message From Luan